Blog > Crafting Personalized Email Outreach That Gets Replies
Crafting Personalized Email Outreach That Gets Replies
Written by: Ema Lukan
Published on: December 2, 2024
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What is personalised outreach?
Personalized email outreach is about crafting an email that feels like it’s meant just for the prospect you’re contacting. Instead of sending a one-size-fits-all message, you customize it with specific details that make it relevant to them.
The rewards for getting email personalization rigvht are huge:
- Higher open rates: Campaign Monitor found that emails with personalized subject lines are 26% more likely to be opened
- Increased response rates: SalesLoft’s research indicates that personalized emails can increase response rates by 112% compared to generic emails
- Better click-through rates (CTR): A study from HubSpot found that personalized calls to action (CTAs) in emails lead to a 202% increase in click-through rates
- Improved conversion rates: According to an Experian Email Marketing Study, personalized email campaigns deliver a 6x higher transaction rate compared to non-personalized campaigns.
It’s time to get serious about scalable, personalized outreach strategies
How to personalize an outreach email: the basics
Research your recipient
Begin with specific details about the person you’re contacting—check your prospect’s LinkedIn, Twitter, or other profiles for recent posts or updates, and reference these in your outreach. This can be as simple as mentioning a recent post they made or noting mutual connections or interests, creating a more tailored conversation starter.